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Southern Arkansas native - and Austin, TX resident - Rob Jackson is the visionary behind Ujamaa Lighting. An IT professional by trade, Mr. Jackson has always had a passion for entrepreneurship. As a child, having house lights on constantly (especially during the daytime) was met with scorn from his parents, due to the impact inefficient lighting had on the electricity bills in his low-income household. As an adult, Mr. Jackson recognized that there was limited minority representation in the home commodity goods, and that energy-efficient light bulbs were something that EVERY household needed. This was the foundation that brought about the Ujamaa vision.